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Wasteland of Wonders: 14 Paintings for Vinyl

PR Campaign
Wednesday 4th November, 2026

For the vinyl release of Chen Chusheng’s album “Wasteland of Wonders”, artist Li Erpeng created 14 original paintings inspired by its songs and themes. The artwork turns the record into a visual keepsake, giving fans another way to experience the album beyond listening.

Why it worked: It paired an exclusive art-world collaboration with a hard sales moment (QQ Music Double Diamond on pre-order day), giving timely proof and texture.

The lesson: Consider tying a creative collaboration to a measurable launch milestone and pitch both the artistry and the verified spike in demand together.

Chen Chusheng Li Erpeng
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