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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Popeye’s Parade Comeback

PR Campaign
Tuesday 3rd November, 2026

To mark Popeye’s return to the Macy’s Thanksgiving Day Parade after 58 years, King Features and comic writer Randy Milholland created a four-part Sunday comic strip series leading up to the event. The strips turn the character’s parade comeback into a small, funny story for fans to follow.

Why it worked: It hit a hard news peg—the parade’s 100th march—then extended it with timed, serial comics that delivered weekly, quotable jokes.

The lesson: Consider tying a timely milestone to a short, episodic content run that drops weekly with a built-in punchline for easy pickup.

King Features Macy’s
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