Trending PR Campaigns
Olympus Awaits at the Empire State Building
Ahead of Percy Jackson and the Olympians’ third-season premiere, Disney is turning parts of the Empire State Building into “Olympus Awaits”, a fan experience set on a fictional 600th floor. Visitors can explore a Greek-god throne room, interactive installations and photo spots, with a special building light display on premiere day.
Why it worked: They hijacked a world‑famous landmark with a dated, time‑boxed takeover tied to the premiere, guaranteeing visuals, footfall, and easy headlines.
The lesson: Consider a short, experiential takeover of a recognisable public space with a countdown hook and broadcast‑ready visuals journalists can lift immediately.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| people.com | ‘Percy Jackson’ Is Taking Over the Empire State Building This Fall for Season 3: See an Inside Look (Exclusive) | Tuesday 3rd November, 2026 |
| comingsoon.net | Percy Jackson Lets Fans Enter the World of the Gods Ahead of Season 3 Release Date | Tuesday 3rd November, 2026 |
| comingsoon.net | Percy Jackson Lets Fans Enter the World of the Gods Ahead of Season 3 Release Date | Tuesday 3rd November, 2026 |
| pocculture.com | 'Percy Jackson' Season 3 Takes Over Empire State Building With Olympus Experience | POC Culture | Wednesday 4th November, 2026 |
| bsckids.com | “Percy Jackson and the Olympians” Is Bringing Mount Olympus to Life at the Empire State Building! | Wednesday 4th November, 2026 |
| piratesandprincesses.net | Disney+ Percy Jackson cast screens Season 3 early in NYC Nov. 19 | Saturday 7th November, 2026 |
| pagesix.com | ‘Percy Jackson’ set to reach new heights with Empire State Building takeover | Friday 13th November, 2026 |