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Top 3 Campaign in Travel · November 2026
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Top 3 Campaign
Travel · November 2026

Olympus Awaits at the Empire State Building

PR Campaign
Tuesday 3rd November, 2026

Ahead of Percy Jackson and the Olympians’ third-season premiere, Disney is turning parts of the Empire State Building into “Olympus Awaits”, a fan experience set on a fictional 600th floor. Visitors can explore a Greek-god throne room, interactive installations and photo spots, with a special building light display on premiere day.

Why it worked: They hijacked a world‑famous landmark with a dated, time‑boxed takeover tied to the premiere, guaranteeing visuals, footfall, and easy headlines.

The lesson: Consider a short, experiential takeover of a recognisable public space with a countdown hook and broadcast‑ready visuals journalists can lift immediately.

Disney+ Empire State Building
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