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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Ocarina of Time Midnight Launch Keepsake

PR Campaign
Monday 2nd November, 2026

For the midnight launch of The Legend of Zelda: Ocarina of Time remake, Nintendo and Argos are giving customers at Argos’s Tottenham Court Road store a free replica of the game’s original UK Nintendo 64 box, with an ocarina keychain. The limited-run keepsake is designed to hold the new Switch 2 game, turning a local launch-night purchase into a nostalgic collectible.

Why it worked: It created a scarcity-fuelled, location-specific nostalgia hook—limited replica N64 box at one midnight store—giving journalists a crisp, timely headline.

The lesson: Consider staging a one-night, one-location giveaway of a retro-styled accessory that physically upgrades the purchase into a collectible.

Nintendo Argos
4 Sources:

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