Trending PR Campaigns
Ocarina of Time Midnight Launch Keepsake
For the midnight launch of The Legend of Zelda: Ocarina of Time remake, Nintendo and Argos are giving customers at Argos’s Tottenham Court Road store a free replica of the game’s original UK Nintendo 64 box, with an ocarina keychain. The limited-run keepsake is designed to hold the new Switch 2 game, turning a local launch-night purchase into a nostalgic collectible.
Why it worked: It created a scarcity-fuelled, location-specific nostalgia hook—limited replica N64 box at one midnight store—giving journalists a crisp, timely headline.
The lesson: Consider staging a one-night, one-location giveaway of a retro-styled accessory that physically upgrades the purchase into a collectible.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mynintendonews.com | UK: Zelda midnight launch at Argos Tottenham Court Road with N64 slip case - My Nintendo News | Monday 2nd November, 2026 |
| nintendolife.com | Zelda: Ocarina Of Time Switch 2 "Free N64 Box Replica" Announced For Argos Midnight Launch (UK) | Nintendo Life | Tuesday 3rd November, 2026 |
| nintendolife.com | Zelda: Ocarina Of Time Switch 2 "Free N64 Box Replica" Announced For Argos Midnight Launch (UK) | Nintendo Life | Tuesday 3rd November, 2026 |
| screenrant.com | Zelda: Ocarina Of Time Remake Officially Gets Bonus Freebie Ahead Of Launch | Tuesday 3rd November, 2026 |