Trending PR Campaigns
Avengers: Doomsday x WWE Worlds Collide
WWE and Disney are turning a two-day event at Walt Disney World into an Avengers crossover. Alongside the John Cena Classic, WWE’s Worlds Collide event will take on an Avengers: Doomsday theme, with co-branded merchandise and fan experiences giving the partnership a life beyond the ring.
Why it worked: It hijacked Marvel’s theatrical release week with a live, vote-driven Netflix spectacle at Disney World, fusing two fandoms and distribution giants.
The lesson: Consider timing a live, participatory stunt to a competitor’s tentpole date, then add exclusive merch and streaming to force coverage.
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