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Top 5 Campaign November 2026
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Top 5 Campaign
All Sectors · November 2026

Tosca’s “Esiste la vergogna?” Music Video

PR Campaign
Tuesday 3rd November, 2026

Tosca released a political song about war and Western inaction, then gathered well-known Italian journalists and artists for its video. The line-up became part of the story, attracting further attention when journalist Guia Soncini mocked the video on social media.

Why it worked: It piggybacked on journalists’ built-in news value and rivalry, then engineered a second wave via a high-profile social media takedown.

The lesson: Consider staging a credible expert cameo lineup that invites debate, then seed a sharp dissenting response to fuel a follow-up news cycle.

Tosca
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
rockol.it √ Tosca, esce l'album "Feminae": "Abbiatene cura, è puro amore" - Rockol Thursday 23rd April, 2026
adnkronos.com ‘Is There Such a Thing as Shame?’ Tosca Calls on Botteri, Travaglio and De Gregorio for the Video to Her Most Political Song — and Soncini Slams It on Social Media Tuesday 3rd November, 2026
spazio50.org 'Esiste la vergogna?', Tosca e videoclip brano più politico Tuesday 3rd November, 2026
quotidianodelsud.it 'Esiste la vergogna?', Tosca chiama Botteri, Travaglio e De Gregorio nel videoclip del suo brano più politico. E la Soncini la stronca sui social - Il Quotidiano del Sud Tuesday 3rd November, 2026
spettacolomusicasport.com TOSCA: il nuovo singolo “Esiste la vergogna?” su tutte le piattaforme digitali e online il video Tuesday 3rd November, 2026
segnalisonori.it TOSCA: si è perso il senso di vergogna - Segnali Sonori Tuesday 3rd November, 2026
ilsole24ore.com "Esiste la vergogna?", brano-denuncia di Tosca contro l'indifferenza - Il Sole 24 ORE Tuesday 3rd November, 2026
askanews.it “Esiste la vergogna?”, brano-denuncia di Tosca contro l’indifferenza Tuesday 3rd November, 2026
meiweb.it TOSCA: “Esiste la vergogna?” da oggi su tutte le piattaforme digitali e online il video. Dal 30 novembre al via il tour "FEMINAE a Teatro | MEI - Meeting Degli Indipendenti Wednesday 4th November, 2026
amica.it Da Giovanna Botteri a Marco Travaglio, diverse firme si chiedono con Tosca: "Esiste la vergogna?" Wednesday 4th November, 2026
imusicfun.it Tosca Esiste la vergogna? Wednesday 4th November, 2026
imusicfun.it Tosca Esiste la vergogna? Wednesday 4th November, 2026
ansa.it 'Esiste la vergogna?', nuovo singolo di Tosca con Mama Marjas - Musica - Ansa.it Wednesday 4th November, 2026
rainews.it “Esiste la vergogna?”: il nuovo singolo di Tosca Friday 6th November, 2026
spettacolo.eu Tosca, Esiste la vergogna? il video con Giovanna Botteri, Concita De Gregorio e Marco Travaglio Tuesday 10th November, 2026
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