Trending PR Campaigns
Krispy Kreme’s Election Day Free Doughnut
For US Election Day, Krispy Kreme offered visitors a free Original Glazed doughnut if they said they had voted or showed an “I Voted” sticker. No purchase was required, turning a familiar civic ritual into a simple, timely giveaway designed to earn local and national coverage.
Why it worked: It latched onto a fixed national event and offered a true freebie with a visible proof-of-action hook (“I Voted” sticker) for easy visuals.
The lesson: Consider tying a zero-strings freebie to a calendar moment requiring a simple, photo-friendly proof to claim it.
Coverage over time
How this story spread across the media