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Top 5 Campaign in Retail · November 2026
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Top 5 Campaign
Retail · November 2026

Krispy Kreme’s Election Day Free Doughnut

PR Campaign
Monday 2nd November, 2026

For US Election Day, Krispy Kreme offered visitors a free Original Glazed doughnut if they said they had voted or showed an “I Voted” sticker. No purchase was required, turning a familiar civic ritual into a simple, timely giveaway designed to earn local and national coverage.

Why it worked: It latched onto a fixed national event and offered a true freebie with a visible proof-of-action hook (“I Voted” sticker) for easy visuals.

The lesson: Consider tying a zero-strings freebie to a calendar moment requiring a simple, photo-friendly proof to claim it.

Krispy Kreme
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