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Harry Styles’ Good to Vote MSG Residency

PR Campaign
Monday 2nd November, 2026

During Harry Styles’ 30-show Madison Square Garden residency, HeadCount set up voter-registration tables, shared voter information on arena screens and gave fans special-edition voting postcards. The campaign turned concert crowds into a civic activation, recording 108,061 voter actions and 33,284 new registrations ahead of the US midterm elections.

Why it worked: It paired a fixed, news-pegged residency with hard numbers (108,061 actions; 33,284 registrations), creating timely, provable impact journalists could headline.

The lesson: Consider anchoring your pitch to a dated event and publish a simple, auditable scoreboard of outcomes by the finale.

Harry Styles HeadCount
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