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Ausify: Public Displays of Ausify
Monday 2nd November, 2026
Ausify returned for a second year as Australian music’s share of local audio streams fell to 8.5%. Instead of asking fans to tune their algorithms, the campaign invited them to make their love for local music visible through social posts, tour merch and even singing along in public, launching with artists performing a karaoke version of “Love Is in the Air”.
Why it worked: It paired a hard, timely stat-drop (8.5% share, steep decline) with a simple, spectacle-friendly action (public karaoke) journalists could film and quote.
The lesson: Consider releasing one stark metric showing a worsening trend, then stage a visually contagious public act anyone can copy and document.
Music Australia
Creative Australia
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mumbrella.com.au | Ausify campaign calls on Australians to publicly support local music - Mumbrella | Monday 2nd November, 2026 |
| musicfeeds.com.au | Australian Music Streams Hit Record Low As Local Stars Launch 'PDA' Campaign To Fight Back | Monday 2nd November, 2026 |
| soundsaustralia.com.au | Ausify - Sounds Australia | Monday 2nd November, 2026 |
| billboard.com | Ausify Campaign Returns as Australian Music’s Streaming Share Hits New Low | Monday 2nd November, 2026 |
| sinusoidalmusic.com | Ausify PDA Campaign for Australian indie music | Monday 2nd November, 2026 |