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Health & Wellbeing · November 2026

Centena: The School Meals Pop-Up

PR Campaign
Sunday 1st November, 2026

Angela Hartnett created Centena, a fake pop-up restaurant that invited high-profile guests expecting a new dining venture, then served them replicas of poor-quality school meals. A second course of nutritious alternatives showed what better school food could look like, turning the contrast into a vivid way to draw attention to UK school meal standards.

Why it worked: The bait-and-switch dinner created a visual A/B test—with celebrity witnesses—that dramatised policy failure and its fix in one sitting.

The lesson: Consider staging a live A/B experience that flips audience expectations, then quantify the contrast with simple, on-the-spot before/after metrics.

Angela Hartnett The Food Foundation The School Food Project Bite Back
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
irishexaminer.com Darina Allen: Confronting less-than-appetising school meals with some proper nourishment Sunday 1st November, 2026
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