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Marvel Halloween Costume Swap

PR Campaign
Sunday 1st November, 2026

Ahead of *Avengers: Doomsday*, Robert Downey Jr. and Pedro Pascal swapped their Marvel character costumes for Halloween: Downey dressed as Mr Fantastic, while Pascal dressed as Doctor Doom. Their playful role reversal gave fans a timely glimpse of the film’s stars together and a simple, shareable hook.

Why it worked: It hit a perfect news peg—Halloween—while subverting expectations with a role-reversal reveal from A‑list leads, teased natively on Instagram.

The lesson: Consider staging a playful role swap or inversion with your most recognisable faces tied to a cultural moment, released first on social.

Marvel Studios
8 Sources:
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