Trending PR Campaigns
Coca-Cola GB’s Local Royalty
Coca-Cola GB commissioned royal portrait artist Nicky Philipps to paint Pindy Kaur, who runs Barnsley’s Monk Bretton Ocean Fish Bar. The portrait celebrates independent businesses’ place in their communities and gives a local chip shop owner the royal-portrait treatment; it will be shown at London’s Saatchi Gallery.
Why it worked: It hijacked royal iconography via Nicky Philipps to confer unexpected grandeur on a chippy owner, creating a sharp, status-flip news hook.
The lesson: Consider crowning an everyday community figure with a culturally elite format or venue to invert status and force instant coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | Barnsley chip shop owner honoured with painting by royal artist | Wednesday 28th October, 2026 |