Trending PR Campaigns
Gold House Diwali and South Asian Shorts Fund
Gold House brought stars Ranbir Kapoor and Yash to its biggest Diwali celebration yet in Los Angeles, with a dance floor inspired by their upcoming film “Ramayana: Rise of a Legend”. The event also introduced the Gold Stack Shorts Fund, a partnership with South Stack Studios to back short films and micro-series rooted in South Asian stories.
Why it worked: They timed a celebrity-stacked cultural event to double as a hard news launch—the Shorts Fund with dates, partners and submission details.
The lesson: Consider pairing a buzzy cultural moment with a concrete program drop—announce funding, deadlines and partners journalists can immediately cite.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| forbes.com | Gold House Celebrates The Festival Of Lights With Gold Diwali Event | Friday 30th October, 2026 |
| forbes.com | Gold House Celebrates The Festival Of Lights With Gold Diwali Event | Friday 30th October, 2026 |
| variety.com | Ranbir Kapoor, Yash Light Up Gold House’s Diwali Event as Group Launches South Asian Shorts Fund | Saturday 31st October, 2026 |
| moneycontrol.com | Ranbir Kapoor, Yash, Sanya Malhotra and others attend Gold Diwali 2026 celebration in Los Angeles- Moneycontrol.com | Monday 2nd November, 2026 |
| adgully.com | Ranbir Kapoor, Yash and Nitesh Tiwari attend Gold House’s grandest-ever Diwali celebration in Los Angeles | Tuesday 3rd November, 2026 |
| indiantelevision.com | Gold House hosts largest Gold Diwali celebration in Los Angeles - Indian Television Dot Com | Wednesday 4th November, 2026 |
| adweek.com | Gallery: Inside Gold Diwali, a Historic Celebration by Gold House | Thursday 5th November, 2026 |