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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Gold House Diwali and South Asian Shorts Fund

PR Campaign
Friday 30th October, 2026

Gold House brought stars Ranbir Kapoor and Yash to its biggest Diwali celebration yet in Los Angeles, with a dance floor inspired by their upcoming film “Ramayana: Rise of a Legend”. The event also introduced the Gold Stack Shorts Fund, a partnership with South Stack Studios to back short films and micro-series rooted in South Asian stories.

Why it worked: They timed a celebrity-stacked cultural event to double as a hard news launch—the Shorts Fund with dates, partners and submission details.

The lesson: Consider pairing a buzzy cultural moment with a concrete program drop—announce funding, deadlines and partners journalists can immediately cite.

Gold House South Stack Studios Anita Dongre Cuyana
7 Sources:
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