Trending PR Campaigns
Best in Show: NYFW Meets Rescue Dogs
During New York Fashion Week, Antonoff and Susan Alexandra staged their annual “Best in Show”, bringing comedians, fashion personalities and rescue dogs together for a playful event supporting animal adoption. The unexpected collision of runway culture, comedy and adoptable pets gave the brand a distinctive, highly shareable reason to be covered.
Why it worked: It hijacked NYFW’s attention cycle with a visual, celebrity‑studded counter‑programming stunt—runway meets rescue dogs—creating irresistible, photo‑led coverage with purpose.
The lesson: Consider staging a timely mash‑up that subverts a major tentpole’s norms, adds a clear social good, and guarantees strong visuals and cameo moments.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hollywoodreporter.com | New York Fashion Week, Heart of the Beast and This Week's Best Events | Friday 11th September, 2026 |