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Top 3 Campaign
Ecommerce · September 2026
Best In Show
Thursday 10th September, 2026
During New York Fashion Week, Susan Alexandra and Rachel Antonoff staged a runway show where adoptable rescue dogs walked alongside celebrity guests and models wearing the designers’ collections. The playful fashion spectacle gave Animal Haven dogs a highly visible route to new homes, with Petfinder livestreaming the event and partners extending its reach.
Why it worked: It flipped NYFW’s self-serious script by making the runway a real-time adoption engine—celebs, chaos relief, and Petfinder’s livestream created outcomes, not optics.
The lesson: Consider turning a high-pressure industry moment into a relief valve that performs a tangible act live—solve something onstage and stream the result.
Susan Alexandra
Rachel Antonoff
Animal Haven
Petfinder
Bissell
Etsy
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| usatoday.com | Watch dogs catwalk at NYFW with Ricki Lake, Victoria Pedretti, more - Yahoo News Canada | Thursday 10th September, 2026 |
| thezoereport.com | The Fashion Crowd Takes A Deep Breath At Susan Alexandra & Rachel Antonoff's Best In Show | Friday 11th September, 2026 |
| amny.com | Runway 7 kicks off New York Fashion Week in Midtown with dogs in the catwalk | amNewYork | Friday 11th September, 2026 |