Trending PR Campaigns
76ers and Kalshi Prediction Market Partnership
The 76ers became the first NBA team to partner with a prediction market, naming Kalshi its official platform. The deal includes digital art by Philadelphia artists and a fan game where participants can compete to win $76,000 against a team representative—giving a controversial new category a local, interactive hook.
Why it worked: It fused a clear first-in-league milestone with an active legal controversy, anchored by a $76,000 fan challenge that localises the debate.
The lesson: Consider pairing a regulatory flashpoint with a participatory stunt and a precise prize number that reporters can headline and locals can join.
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