Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

76ers and Kalshi Prediction Market Partnership

PR Campaign
Monday 26th October, 2026

The 76ers became the first NBA team to partner with a prediction market, naming Kalshi its official platform. The deal includes digital art by Philadelphia artists and a fan game where participants can compete to win $76,000 against a team representative—giving a controversial new category a local, interactive hook.

Why it worked: It fused a clear first-in-league milestone with an active legal controversy, anchored by a $76,000 fan challenge that localises the debate.

The lesson: Consider pairing a regulatory flashpoint with a participatory stunt and a precise prize number that reporters can headline and locals can join.

Philadelphia 76ers Kalshi
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
espn.com NBA partners with Kalshi and Polymarket amid regulation fight - ESPN Monday 26th October, 2026
hoopswire.com Sixers face pushback after naming Kalshi official prediction market partner - Hoops Wire Friday 30th October, 2026
sixers.com PHILADELPHIA 76ERS ANNOUNCE MULTI-YEAR DEAL WITH KALSHI | Philadelphia Sixers Friday 30th October, 2026
inquirer.com Sixers become first NBA team to partner with a prediction market, team up with Kalshi amid growing gambling concerns Friday 30th October, 2026
clutchpoints.com 76ers become first NBA team to strike deal with prediction market gambling company - Yahoo Sports Friday 30th October, 2026
sportingnews.com 76ers reportedly make NBA history with never before seen prediction market partnership - Yahoo Sports Friday 30th October, 2026
essentiallysports.com Fans Have a Lot to Say About 76ers’ “Disgraceful” Announcement on Prediction Market Partner - EssentiallySports Friday 30th October, 2026
phillyvoice.com With Kalshi deal, 76ers become first NBA team to partner with a prediction market Friday 30th October, 2026
opencourt-basketball.com The Philadelphia 76ers Have Officially Partnered With Kalshi, And The NBA's Gambling Problem Is Getting Worse Saturday 31st October, 2026
thelines.com Kalshi Signs First NBA Franchise Deal with 76ers Monday 2nd November, 2026
deadspin.com Kalshi, Philadelphia 76ers Team Up In NBA-First Partnership Monday 2nd November, 2026
yogonet.com Philadelphia 76ers sign multi-year prediction market deal with Kalshi | Yogonet International Tuesday 3rd November, 2026
gamingintelligence.com Kalshi partners NBA’s Philadelphia 76ers - Gaming Intelligence Tuesday 3rd November, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.