Trending PR Campaigns
McDonald’s Pokémon Happy Meal Collectibles
McDonald’s is bringing Pokémon-themed Happy Meals to US restaurants, with three collectible box designs, 15 toys and two trading cards in each meal. The collectible packaging adds another draw to a promotion tapping into Pokémon’s enduring appeal—and the sellout frenzy around a similar Japanese release.
Why it worked: It fused a fixed launch date with scarcity signals (limited boxes, trading cards, past sellout chaos), creating urgent, conflict-laced news.
The lesson: Consider pitching a time-boxed drop with numbered packaging and a measurable resale risk; offer reporters embargoed details plus a sellout tracker.
Coverage over time
How this story spread across the media