Trending PR Campaigns
Cover Them Well: Flu Prevention in Schools
The Italian Society of Paediatrics launched a flu-prevention campaign in 3,000 schools, reaching more than 117,000 children. Its hook is turning everyday advice—handwashing, covering coughs and sneezes—into classroom games and activities children can take home, alongside resources for families and teachers.
Why it worked: It paired a seasonal public-health stat (15 million cases; kids 5x risk) with a concrete rollout metric (3,000 schools), giving editors urgency and scale.
The lesson: Consider packaging a timely risk stat with a measurable deployment (locations, participants, dates) and a take‑home action kit for families.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | 15 million cases of flu a year, with children facing five times the risk | Friday 30th October, 2026 |