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Top 3 Campaign November 2026
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Top 3 Campaign
All Sectors · November 2026

Lazio’s Halloween Escape Room

PR Campaign
Friday 30th October, 2026

For Halloween, Lazio put six players in an escape room with horror icon Michael Myers and challenged them to solve puzzles and find a way out. The club turned the familiar football squad into the cast of a playful, suspenseful video for its app, website and YouTube channel.

Why it worked: It piggybacked a hard news moment (Halloween) with a recognisable villain and exclusive, first-in-league video format that promised real jeopardy and laughs.

The lesson: Consider staging a timed, high-stakes challenge with a famous antagonist tied to a calendar moment, and make access genuinely exclusive.

Lazio
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
adnkronos.com Lazio takes on Michael Myers for Halloween: six Biancocelesti enter a spine-chilling escape room Friday 30th October, 2026
laziopress.it Lazio, Halloween 2026: sei giocatori sfidano Michael Myers in un’escape room GUARDA IL VIDEO IN ANTEPRIMA Friday 30th October, 2026
corrieredellosport.it "Lazio Escape: No Way Out": i biancocelest scappano da Michael Myers per Halloween Friday 30th October, 2026
calcioefinanza.it L'iniziativa della Lazio per Halloween: una escape room per i giocatori Friday 30th October, 2026
cittaceleste.it Lazio, pronta un'iniziativa a tema Halloween che coinvolgerà sei giocatori: l'annuncio - VD - Città Celeste Friday 30th October, 2026
lazionews.eu L'evento di Halloween della Lazio: sei calciatori bianocelesti intrappolati in un'escape room horror - Lazionews.eu Friday 30th October, 2026
gazzetta.it VIDEO La Lazio affronta un'escape room! I giocatori sono terrorizzati Friday 30th October, 2026
spazio50.org La Lazio sfida Michael Myers per Halloween Friday 30th October, 2026
napolimagazine.com CURIOSITA' - La Lazio sfida Michael Myers, per Halloween sei biancocelesti in una escape room da brividi Friday 30th October, 2026
romatoday.it Halloween 2026, sei calciatori della Lazio protagonisti di una speciale escape room Friday 30th October, 2026
laziopress.it Lazio Halloween 2026, sei giocatori sfidano Myers Friday 30th October, 2026
radioroma.it Lazio: sei giocatori nell’escape room di Halloween | Radio Roma Friday 30th October, 2026
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