Trending PR Campaigns
Lazio’s Halloween Escape Room
For Halloween, Lazio put six players in an escape room with horror icon Michael Myers and challenged them to solve puzzles and find a way out. The club turned the familiar football squad into the cast of a playful, suspenseful video for its app, website and YouTube channel.
Why it worked: It piggybacked a hard news moment (Halloween) with a recognisable villain and exclusive, first-in-league video format that promised real jeopardy and laughs.
The lesson: Consider staging a timed, high-stakes challenge with a famous antagonist tied to a calendar moment, and make access genuinely exclusive.
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