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#1 Campaign in Automotive · November 2026
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#1 Campaign
Automotive · November 2026

McLaren’s McL 820 Kiwi Tease

PR Campaign
Thursday 29th October, 2026

McLaren placed a giant kiwi sculpture in London’s Covent Garden, with “McL 820” painted on its side. The unexpected mascot-led tease hints at a successor to the 750S with around 809 bhp, giving journalists a visual clue and a power figure to unpack, though the car and badge remain unconfirmed.

Why it worked: The physical Easter-egg reveal—a public kiwi statue carrying a decipherable “McL 820” badge—gave reporters a photographable scoop and a calculable power figure before confirmation.

The lesson: Consider staging a real-world prop with a cryptic, decodable stat that lets journalists do the maths and claim the scoop first.

McLaren
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autocar.co.uk McL 820: McLaren hints at name for 809bhp 750S successor Thursday 29th October, 2026
roadandtrack.com McLaren’s Next Supercar Could Potentially Be Named McL 820, According to a Giant Kiwi Thursday 29th October, 2026
inkl.com McLaren’s McL 820 Tease Points To 809-HP 750S Successor Friday 30th October, 2026
motor1.com McLaren’s McL 820 Tease Points To 809-HP 750S Successor Friday 30th October, 2026
carscoops.com McLaren's Next Supercar Is The 809 HP McL 820, A Not So Little Bird Told Us - CarScoops Friday 30th October, 2026
dupontregistry.com McLaren Teases New 809HP McL 820 Supercar For 2027 – duPont REGISTRY News Friday 30th October, 2026
topgear.com Surprise! The next McLaren supercar is an 809bhp kiwi bird* called McL 820 | Top Gear Friday 30th October, 2026
caranddriver.com McLaren Confirms the Successor to the 750S Supercar Will Be Called McL 820 and Make 809 HP Friday 30th October, 2026
carbuzz.com McLaren's New Supercar Is Officially Called The McL 820 Friday 30th October, 2026
motorweek.org McLaren Teases New McL 820 Supercar, Arriving 2027 - MotorWeek Friday 30th October, 2026
autoevolution.com McLaren McL 6GT Makes Global Public Debut in Las Vegas, Brits Announce a McL 820 Supercar for 2027 - autoevolution Monday 2nd November, 2026
autotrader.co.nz McLaren announces new ‘McL 820’ supercar by unveiling Kiwi statute in London Monday 2nd November, 2026
caranddriver.com McLaren McL 820: El sucesor del 750S se da a conocer en pleno Londres Tuesday 3rd November, 2026
motor16.com McLaren anticipa el futuro con el McL 820, el nombre de su próximo superdeportivo para 2027 Thursday 5th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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