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Prelude to the End
My Chemical Romance teamed up with visual artist Lauren Tsai on an animated short, “Prelude to the End”, featuring voice performances by Phoebe Bridgers, Billie Eilish, Hideo Kojima and John C. McGinley. Its offbeat story follows a pupil who falls through a school rubbish chute into a strange world, with the film set to screen at the band’s Hollywood Bowl shows.
Why it worked: It piggybacked a timely anniversary tour with a cross-fandom cast reveal, creating a fresh news peg and irresistible audience overlap.
The lesson: Consider pairing your moment-in-time milestone with an unexpected multi-genre cameo drop and a live event debut to force coverage.
Coverage over time
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