Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign November 2026
Back
Top 5 Campaign
All Sectors · November 2026

WendyQuest: Wendy’s Fast-Food Fantasy RPG

PR Campaign
Monday 26th October, 2026

Wendy’s is turning its red-haired mascot into the hero of WendyQuest, a free-to-play pixel-art RPG coming to Steam. The food-themed fantasy adventure sends Wendy on a quest to save a kingdom from culinary chaos, with turn-based battles against foes such as mechanical fries; players may also be able to earn real food, though the details are still unclear.

Why it worked: It fused a beloved gaming format with a household brand and a tangible reward (“earn real food”), creating a clear, newsworthy novelty hook.

The lesson: Consider announcing a playable, platform-native freebie with a real-world perk tied to in-game actions to win instant coverage.

Wendy’s
18 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wendys.com An RPG Mobile Game with Real Food Rewards? WendyQuest Just Dropped Saturday 11th April, 2026
gamerant.com Wendy’s is Releasing an Official Final Fantasy-Like Game on Steam Monday 26th October, 2026
dexerto.com Wendy’s is releasing free Final Fantasy-style RPG on Steam - Dexerto Tuesday 27th October, 2026
piratesandprincesses.net Wendy’s is releasing a free retro RPG on Steam called WendyQuest Tuesday 27th October, 2026
tribune.com.pk Wendy’s announces free retro RPG WendyQuest for Steam | The Express Tribune Wednesday 28th October, 2026
dispatch.com New Steam game turns Wendy’s mascot into a fantasy hero. Here's how Wednesday 28th October, 2026
ign.com Wendy's Is Making a Turn-Based RPG and It Actually Looks Really Good Wednesday 28th October, 2026
cbr.com Wendy's Unveils Free RPG on Steam and Gamers Are Impressed: 'This Actually Looks Great' Thursday 29th October, 2026
screenrant.com Steam's Newest Free RPG Is A Gorgeous Pixel-Art Fantasy Adventure Thursday 29th October, 2026
mashable.com Wendy’s made a pixel-art RPG on Steam called ‘WendyQuest,’ and it actually looks good Friday 30th October, 2026
polygon.com The Wendy’s JRPG Is a Searing Anti-Capitalist Screed About Humans Making Real Art Tuesday 3rd November, 2026
dexerto.com Wendy’s free RPG rewards players with real food for beating bosses and is 15 hours long - Dexerto Wednesday 4th November, 2026
siliconera.com Wendy’s Releases Free WendyQuest RPG on Steam - Siliconera Wednesday 4th November, 2026
tribune.com.pk Wendy’s new 15-hour RPG offers real food rewards for defeating bosses | The Express Tribune Thursday 5th November, 2026
gamerant.com Gamers Can Get Free Food by Playing a Final Fantasy-Like RPG From Wendy's Thursday 5th November, 2026
thegamer.com Wendy’s Final Fantasy-Style RPG Lets You Earn Free Food Coupons Thursday 5th November, 2026
opencritic.com Wendy’s Releases AN RPG Offering Free Food For Defeating Bosses - OpenCritic Thursday 5th November, 2026
nerdist.com Wendy’s Launches WendyQuest, a Free RPG to Win Rewards Friday 6th November, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.