Trending PR Campaigns
Dune’s Double Sandworm Popcorn Bucket
After its previous Dune sandworm popcorn bucket became a viral talking point, AMC has unveiled two new designs for Dune: Part Three: a Sandworm Thumper and a Double Sandworm bucket, billed as making popcorn easier to share. The cheeky, collectible designs give fans a fresh object to discuss before the film’s release.
Why it worked: They piggybacked on last year’s viral bucket by announcing a “double” upgrade with a built‑in sharing gag, giving journalists a pre-memeable, timely sequel story.
The lesson: Consider reviving a past viral prop with a functional twist and cheeky copy, timed as a sequel-drop journalists can headline fast.
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