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Top 5 Campaign November 2026
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Top 5 Campaign
All Sectors · November 2026

Dune’s Double Sandworm Popcorn Bucket

PR Campaign
Thursday 29th October, 2026

After its previous Dune sandworm popcorn bucket became a viral talking point, AMC has unveiled two new designs for Dune: Part Three: a Sandworm Thumper and a Double Sandworm bucket, billed as making popcorn easier to share. The cheeky, collectible designs give fans a fresh object to discuss before the film’s release.

Why it worked: They piggybacked on last year’s viral bucket by announcing a “double” upgrade with a built‑in sharing gag, giving journalists a pre-memeable, timely sequel story.

The lesson: Consider reviving a past viral prop with a functional twist and cheeky copy, timed as a sequel-drop journalists can headline fast.

AMC Theatres
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
documentarytube.com The Dune 2 Sandworm Popcorn Bucket Is Good for One Thing—Just Not What the Internet Thinks Monday 10th August, 2026
variety.com ‘Dune 3’ Popcorn Bucket Has Two Sandworms That ‘Make It Easier to Share’ Thursday 29th October, 2026
thewrap.com First Look: ‘Dune 3’ Popcorn Bucket Doubles the Fun Thursday 29th October, 2026
hollywoodreporter.com AMC’s Infamous 'Dune' Sandworm Popcorn Bucket Is Back for 'Part Three' Thursday 29th October, 2026
consequence.net The Dune 3 Popcorn Bucket: Built for Double Popcorn Penetration Thursday 29th October, 2026
avclub.com The Dune 3 popcorn bucket has 2 holes Thursday 29th October, 2026
indiewire.com AMC Releases ‘Dune 3’ Two-Headed Sandworm Popcorn Bucket That Manages to Look Even More NSFW Thursday 29th October, 2026
nerdist.com DUNE: PART THREE Popcorn Buckets: More Thumping, More Holes Thursday 29th October, 2026
torontosun.com Dune's viral popcorn bucket is back in a new form and it's better than ever - it vibrates! Thursday 29th October, 2026
engadget.com Popcorn bucket innovation is at an all-time low and the Dune: Part Three 'Double Sandworm' is proof - Engadget Thursday 29th October, 2026
comingsoon.net Dune Part 3 Fans Can’t Stop With Dirty Jokes After Popcorn Bucket Reveal Friday 30th October, 2026
mensjournal.com AMC’s New Dune 3 Popcorn Bucket Has Two Holes This Time Friday 30th October, 2026
cinemablend.com I Can't Get Over Dune 3's Popcorn Bucket Having Two Holes (And Neither Can Timothèe Chalamet) Friday 30th October, 2026
cbc.ca Dune 3 popcorn buckets are even more unhinged than the original | CBC News Friday 30th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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