Trending PR Campaigns
Tiffany’s “You & Me” Holiday Campaign
For its holiday campaign, Tiffany & Co. cast Amanda Seyfried in a short film about an ornament passed through three generations of women. The portraits give her look a newsworthy twist: Seyfried wears the black turtleneck associated with Elizabeth Holmes, whom she portrayed in “The Dropout”, paired with Tiffany diamond jewellery.
Why it worked: It hijacked a current cultural conversation by visually referencing Elizabeth Holmes amid Fielder’s documentary buzz, creating a surprising luxury-true crime mashup with clear photo-led hooks.
The lesson: Consider piggybacking on a resurging figure’s signature visual cue in your shoot, then pitch exclusive stills that crystallise the contrast.
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