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Top 3 Campaign in Fashion & Apparel · November 2026
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Top 3 Campaign
Fashion & Apparel · November 2026

Tiffany’s “You & Me” Holiday Campaign

PR Campaign
Wednesday 28th October, 2026

For its holiday campaign, Tiffany & Co. cast Amanda Seyfried in a short film about an ornament passed through three generations of women. The portraits give her look a newsworthy twist: Seyfried wears the black turtleneck associated with Elizabeth Holmes, whom she portrayed in “The Dropout”, paired with Tiffany diamond jewellery.

Why it worked: It hijacked a current cultural conversation by visually referencing Elizabeth Holmes amid Fielder’s documentary buzz, creating a surprising luxury-true crime mashup with clear photo-led hooks.

The lesson: Consider piggybacking on a resurging figure’s signature visual cue in your shoot, then pitch exclusive stills that crystallise the contrast.

Tiffany & Co.
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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