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Retail · October 2026
Raising Cane’s Great Pumpkin
Monday 26th October, 2026
Raising Cane’s brought a 3,156-pound pumpkin to Salem and turned it into a record-setting jack-o’-lantern, carved with witches, skeletons and the brand’s logo. The Guinness World Record and Salem’s 400th-anniversary celebrations gave the Halloween display a clear reason to make the news.
Why it worked: It hit a timely Guinness World Record during Salem’s 400th Halloween peak, marrying official validation with a photogenic, localised stunt.
The lesson: Consider pairing an official record attempt with a place-specific cultural moment and a visual spectacle journalists can photograph and embed.
Raising Cane’s
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| dogonews.com | Rhode Island Farmer Makes Pumpkin History | Monday 26th October, 2026 |
| dallasweekly.com | Todd Graves Breaks World Record with Giant Jack-O'-Lantern - Dallas Weekly | Tuesday 27th October, 2026 |
| patch.com | Salem Halloween 2026: World-Record Jack-O'-Latern Carved On Salem Common | Salem, MA Patch | Wednesday 28th October, 2026 |
| masslive.com | A 3,156-pound jack-o’-lantern unveiled in Salem just set a new world record - masslive.com | Wednesday 28th October, 2026 |
| horrorpress.com | World's Heaviest Jack-O'-Lantern Weighs 3156 Pounds - Horror Press | Wednesday 28th October, 2026 |
| boston.com | Chicken finger king debuts world-record jack-o-lantern in Salem | Wednesday 28th October, 2026 |
| mensjournal.com | Raising Cane’s Founder Todd Graves Just Broke a Guinness World Record With a 3,156-Pound Pumpkin | Friday 30th October, 2026 |