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American Doctor: Election Week Free Access

PR Campaign
Wednesday 28th October, 2026

Ahead of the US midterm elections, Watermelon Pictures waived rental fees and its box-office share for screenings of the Gaza documentary “American Doctor” in about 50 cities, giving venues the option to offer discounted or free tickets. It also made the film free to stream on Watermelon+ for a week, using a short, election-timed window to widen access and bring attention to its subject.

Why it worked: The election-week free window turned a controversial doc into a civic-access story, with a clear, time-boxed giveaway journalists could calendar.

The lesson: Consider time-boxing a free, no-strings access offer to coincide with a national moment, giving media a dated, public-service peg.

Watermelon Pictures Watermelon+
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