Trending PR Campaigns
Lake Ontario
Bryan Adams released “Lake Ontario”, a protest song responding to Donald Trump’s reported order to rename the lake “Lake America”. The pointed lyrics turn a political news story into a Canada-themed musical rebuttal, giving media a timely hook alongside Adams’ upcoming album.
Why it worked: It hijacked a live executive-order news cycle with a celebrity protest single, turning policy outrage into a quotable, streamable cultural moment.
The lesson: Consider piggybacking on a breaking policy or corporate move with a fast, creative artefact and hard quotes journalists can embed today.
Coverage over time
How this story spread across the media