Trending PR Campaigns
Rori: AI Maths Tutor on WhatsApp
Rising Academies created Rori, a WhatsApp tutor that adapts maths lessons to students’ answers and works in areas with limited connectivity. The coverage hook is a study of 500 students suggesting that two short sessions a week helped them achieve results equivalent to an extra year of study, against the backdrop of teacher shortages across Africa.
Why it worked: It paired a counter-narrative (parents embracing AI) with rigorous, surprising impact data (two short WhatsApp sessions ≈ a year’s learning).
The lesson: Consider pitching a simple, low-tech delivery hack with third-party study results that quantify outsized gains in a resource-constrained setting.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| unesco.org | African languages, the blind spot of AI | The UNESCO Courier | Thursday 2nd April, 2026 |
| thehighstreetjournal.com | Ghana's $5 AI Tutor Delivers Nearly a Year of Math Learning | Thursday 6th August, 2026 |
| 21stcenturyabe.org | AI chatbots boost student learning in Ghana and Sierra Leone - 21st CenturyABE | Saturday 17th October, 2026 |
| semafor.com | Across Africa, parents embrace AI math tutor | Semafor | Wednesday 28th October, 2026 |
| punchng.com | Six African innovators transforming education with AI | Wednesday 28th October, 2026 |