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Top 5 Campaign in Finance · October 2026
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Top 5 Campaign
Finance · October 2026

HSBC’s Small Business Spotlight

PR Campaign
Wednesday 28th October, 2026

HSBC featured LIMB-art founder Dr Mark Williams in a national small-business campaign after the company won its growth award. The striking image of Williams standing atop a two-metre plinth made from 50 prosthetic legs gave the campaign a memorable visual, while the coverage also highlighted LIMB-art’s plans to grow exports by up to 15%.

Why it worked: It combined a hard news peg (award-to-export-growth forecast) with a striking, photographable visual (the 50-leg plinth) and a human origin story.

The lesson: Consider pairing a concrete near-term metric with a bold, shoot-ready visual installation that embodies your message in one surprising image.

HSBC LIMB-art
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Coverage over time

How this story spread across the media

Publication Headline Date
nation.cymru Welsh prosthetics boss eyes 15% export boom after HSBC spotlight Wednesday 28th October, 2026
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