Trending PR Campaigns
HSBC’s Small Business Spotlight
HSBC featured LIMB-art founder Dr Mark Williams in a national small-business campaign after the company won its growth award. The striking image of Williams standing atop a two-metre plinth made from 50 prosthetic legs gave the campaign a memorable visual, while the coverage also highlighted LIMB-art’s plans to grow exports by up to 15%.
Why it worked: It combined a hard news peg (award-to-export-growth forecast) with a striking, photographable visual (the 50-leg plinth) and a human origin story.
The lesson: Consider pairing a concrete near-term metric with a bold, shoot-ready visual installation that embodies your message in one surprising image.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Welsh prosthetics boss eyes 15% export boom after HSBC spotlight | Wednesday 28th October, 2026 |