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Top 3 Campaign in Finance · October 2026

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Top 3 Campaign

Finance · October 2026

Police Sing Against Phone Scams

PR Campaign

Sunday 11th October, 2026

Police in West Hesse are singing to warn people about phone scams, including callers posing as police officers, bank staff or relatives. The unexpected musical approach gives a familiar public-safety message a more memorable hook.

Why it worked: It turned a routine warning into a counterintuitive visual moment—uniformed officers singing—giving journalists a fresh, shareable hook and photos/video.

The lesson: Consider flipping a dry PSA into an incongruous performance or demo that yields arresting visuals reporters can easily embed.

Polizeipräsidium Westhessen

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
faz.net	Tackling phone scams: ‘Why didn’t you just hang up?’	Sunday 11th October, 2026

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