Trending PR Campaigns
Skims’ Retro Christmas Campaign
Skims brought Kim Kardashian and her four sisters together for a retro, midcentury Christmas campaign photographed by Nadia Lee Cohen. The festive shoot pairs the family in seasonal lingerie and loungewear with tinsel, presents and Santa — including Kim resting on his knee — giving the collection a celebrity-filled holiday hook.
Why it worked: It hijacked the calendar with an all-sisters reunion plus Santa, delivering ready-made tabloid photos and a hard launch date to peg coverage.
The lesson: Consider staging a once-in-a-while cast reunion tied to a seasonal moment, with a precise on-sale date and irresistible photo ops.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| elle.com | Exclusive: The Kardashian-Jenners Star in Skims’ Christmas Campaign | Tuesday 27th October, 2026 |
| pagesix.com | The Kardashian-Jenner sisters cozy up to Santa in Skims’ retro holiday campaign | Tuesday 27th October, 2026 |
| inkl.com | Kardashian-Jenner Sisters Embrace Retro Christmas Style for SKIMS Holiday Campaign | Tuesday 27th October, 2026 |
| theimpression.com | Fall 2026 Ad Campaign | The Impression | Thursday 29th October, 2026 |
| otsmagazine.com | Skims Holiday Campaign : Featuring Kim Kardashian in a Vintage '60s Aprés-Ski Style - OTSMAGAZINE | — |