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Kirk Hammett Reads “The Raven” for Halloween
For Halloween, Metallica shared a video of guitarist Kirk Hammett reading the final seven stanzas of Edgar Allan Poe’s “The Raven”. Set in a shadowy, horror-inspired scene and soundtracked by Metallica’s “Inamorata”, it turns Hammett’s well-known love of horror into a seasonal piece of entertainment.
Why it worked: It piggybacked Halloween’s news cycle by fusing a metal icon with a classic poem, delivering a surprising, highly visual, ready-to-embed clip.
The lesson: Consider timing a familiar-classic mashup to a cultural moment, and deliver a short, cinematic, journalist-ready video asset to embed.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bravewords.com | News | Wednesday 22nd November, 2017 |
| loudersound.com | Get in the Halloween spirit by having Kirk Hammett read you Edgar Allen Poe, soundtracked by a Metallica song | Louder | Tuesday 27th October, 2026 |
| wikirock.net | Kirk Hammett recita a Edgar Allan Poe con Metallica | WikiRock | Tuesday 27th October, 2026 |
| bravewords.com | Watch: METALLICA's KIRK HAMMETT Reads EDGAR ALLAN POE's Haunting Poem "The Raven"; Video | Tuesday 27th October, 2026 |
| rollingstone.com | Metallica’s Kirk Hammett Reads Edgar Allen Poe’s ‘The Raven’ | Tuesday 27th October, 2026 |
| summainferno.com | Kirk Hammett, de Metallica, lee 'The Raven', de Edgar Allan Poe, para Halloween | Wednesday 28th October, 2026 |
| mariskalrock.com | Kirk Hammett (Metallica) presta su voz a la lectura de uno de los poemas más célebres de Edgar Allan Poe y logra cautivar en cada verso - MariskalRock.com | Wednesday 28th October, 2026 |