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Top 5 Campaign in Fashion & Apparel · November 2026
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Top 5 Campaign
Fashion & Apparel · November 2026

Swarovski’s Musical Holiday Spectacular

PR Campaign
Tuesday 27th October, 2026

Swarovski turned its holiday campaign into a one-minute musical starring ambassador Ariana Grande. She dances through theatrical festive scenes—from a grand staircase to a dollhouse and a Swan Lake-inspired sequence—wearing the brand’s sparkling jewellery, with a final wink that reveals her watching the campaign herself.

Why it worked: It hijacked the seasonal news cycle with a high‑gloss, celebrity-led musical short—fresh exclusive visuals plus a built‑in fandom guaranteed headlines.

The lesson: Consider packaging your reveal as a mini performance with a twist ending and exclusive assets journalists can embed same‑day.

Swarovski
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