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#1 Campaign
Retail · September 2026
Feel the Fit: Jung Kook’s Dance-Floor Denim
Wednesday 16th September, 2026
Calvin Klein cast BTS’s Jung Kook in the third chapter of its “Feel the Fit” denim campaign. The brand turned the simple act of putting on jeans into a music-led dance sequence, with the zipper setting the rhythm and Jung Kook moving to Bobby Brown’s “My Prerogative” and Average White Band’s “Cut the Cake”.
Why it worked: The exclusive behind-the-scenes video plus a music-rights hook (’80s/’70s hits keyed to a zipper beat) gave press-ready, timely coverage bait.
The lesson: Consider pitching an exclusive behind-the-scenes asset tied to a clever sound cue that transforms a mundane action into a shareable performance.
Calvin Klein
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