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Top 3 Campaign in Beauty & Cosmetics · September 2026
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Beauty & Cosmetics · September 2026

Give It Some Boots

PR Campaign
Tuesday 8th September, 2026

Boots launched a multi-channel brand campaign built around the slogan “Give it some Boots”. Its 60-second advert reworks Nancy Sinatra’s “These Boots Are Made for Walkin’” to soundtrack relatable health, beauty and wellness moments, from difficult personal challenges to getting ready for a night out.

Why it worked: It hijacked September’s “reset” news moment with a cinema/TV launch and a nostalgic song rework, converting seasonal behavior into coverage.

The lesson: Consider timing your brand story to a universal calendar pivot and anchor it with a recognizable cultural asset reimagined for today.

Boots
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Boots launches major brand campaign including 60-second TV and cinema ad Tuesday 8th September, 2026
retailgazette.co.uk Boots unveils new ‘Give it Some Boots’ brand platform in nationwide campaign - Retail Gazette Thursday 10th September, 2026
retailgazette.co.uk Boots unveils new ‘Give it Some Boots’ brand platform in nationwide campaign - Retail Gazette Thursday 10th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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