Trending PR Campaigns
Grubby x Tim Spector Gut-Friendly Recipe Kits
Grubby partnered with Professor Tim Spector to turn five recipes from his new gut-health cookbook into limited-time meal kits, complete with pre-portioned ingredients and recipe cards. The campaign gives customers a convenient way to cook the book’s recipes at home, with 500 free copies of the book also up for grabs.
Why it worked: It hit a timely health-news wave by productising a bestseller’s authority—exclusive, limited-time recipes plus quantified mood/gut benefits and a giveaway.
The lesson: Consider turning a buzzy expert’s new framework into a tangible, limited-run product with a measurable benefit and scarcity-driven giveaway.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| pricer.lt | Plant-based meal box brand Grubby partners with Tim Spector on gut-friendly recipe range - News Pricer.lt | Tuesday 27th October, 2026 |
| pricer.lt | Plant-based meal box brand Grubby partners with Tim Spector on gut-friendly recipe range - News Pricer.lt | Tuesday 27th October, 2026 |
| thegrocer.co.uk | Plant-based meal box brand Grubby partners with Tim Spector on gut-friendly recipe range | Tuesday 27th October, 2026 |
| diningandcooking.com | Grubby teams up with Tim Spector and ZOE on gut-friendly recipes - Dining and Cooking | DiningAndCooking.com | Thursday 29th October, 2026 |
| chattingfood.com | GRUBBY x Tim Spector Meal Kits | Monday 2nd November, 2026 |