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VULNUS: A Fragrance Inspired by Wounds
Filippo Sorcinelli’s perfume house UNUM created VULNUS, a fragrance exploring sexuality, trauma and the desire for comfort. Its provocative hook is a bottle moulded to look like bruised skin, complete with a bite mark from Sorcinelli, paired with a scent story moving from blood-like iron and leather to the sweetness of crème brûlée.
Why it worked: It fused a taboo-smashing visual (bruised-skin bottle with the creator’s bite) with a credentials-twisting hook (the pope’s tailor), giving editors a counter-narrative with arresting art direction and sensory detail.
The lesson: Consider pairing a visually shocking, tactile prototype with an unexpected authority figure’s involvement to flip expectations and force a double-take in inboxes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| 7scents.hu | Filippo Sorcinelli Vulnus Extrait de Parfum from 7scents | Tuesday 8th September, 2026 |
| scentadvice.com | VULNUS (2026) • FILIPPO SORCINELLI • ScentAdvice | Monday 14th September, 2026 |
| parfumo.com | The Wound as a Fragrance Theme: “Vulnus” by Filippo Sorcinelli | Mikayla's Perfume Blog | Tuesday 15th September, 2026 |
| davideparfums.com | Vulnus by Filippo Sorcinelli New UNUM Preview | Thursday 17th September, 2026 |
| dazeddigital.com | The pope's gay tailor is making perfumes about sex, cruising and trauma | Dazed | Monday 26th October, 2026 |