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#1 Campaign in Beauty & Cosmetics · October 2026
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#1 Campaign
Beauty & Cosmetics · October 2026

VULNUS: A Fragrance Inspired by Wounds

PR Campaign
Monday 26th October, 2026

Filippo Sorcinelli’s perfume house UNUM created VULNUS, a fragrance exploring sexuality, trauma and the desire for comfort. Its provocative hook is a bottle moulded to look like bruised skin, complete with a bite mark from Sorcinelli, paired with a scent story moving from blood-like iron and leather to the sweetness of crème brûlée.

Why it worked: It fused a taboo-smashing visual (bruised-skin bottle with the creator’s bite) with a credentials-twisting hook (the pope’s tailor), giving editors a counter-narrative with arresting art direction and sensory detail.

The lesson: Consider pairing a visually shocking, tactile prototype with an unexpected authority figure’s involvement to flip expectations and force a double-take in inboxes.

UNUM Filippo Sorcinelli
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
7scents.hu Filippo Sorcinelli Vulnus Extrait de Parfum from 7scents Tuesday 8th September, 2026
scentadvice.com VULNUS (2026) • FILIPPO SORCINELLI • ScentAdvice Monday 14th September, 2026
parfumo.com The Wound as a Fragrance Theme: “Vulnus” by Filippo Sorcinelli | Mikayla's Perfume Blog Tuesday 15th September, 2026
davideparfums.com Vulnus by Filippo Sorcinelli New UNUM Preview Thursday 17th September, 2026
dazeddigital.com The pope's gay tailor is making perfumes about sex, cruising and trauma | Dazed Monday 26th October, 2026
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