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Smear: A Midterms Benefit Reading

PR Campaign
Monday 26th October, 2026

Ahead of the US midterms, actor Clark Gregg brought together George Clooney, Betty Gilpin, Adam Scott, Laverne Cox and others for a one-off reading of his political comedy *Smear*. The election-timed performance turned a star-studded theatre event into a fundraiser for organisations working on state-level politics, with tickets priced from $500.

Why it worked: It tied a one-night, celebrity-packed theatre event to an exact election-date storyline, converting urgency into high-dollar, measurable fundraising news.

The lesson: Consider staging a one-off, date-specific performance or demo that mirrors a looming real-world deadline and channels proceeds to a clear cause.

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