Trending PR Campaigns
Yo-Chi’s Anti-Plastic Postcards
Yo-Chi is inviting customers at its Australian frozen-yoghurt stores to sign free postcards addressed to their local MPs, calling for stronger action on single-use plastic. The hook is turning a routine yoghurt visit into a simple, personal act of political pressure, with the chain mailing postcards to MPs in 80 electorates.
Why it worked: It converted everyday footfall into measurable, geo-targeted political pressure on 80 MPs—newsworthy because it creates imminent inbox friction for named officials.
The lesson: Consider turning routine customer moments into low-effort, geo-tagged messages to decision‑makers; provide templated copy and handle delivery logistics.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smh.com.au | Yo-Chi gets political: 80 MPs are about to receive a flurry of anti-plastic postcards | Monday 26th October, 2026 |