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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Walmart’s Muppet Christmas Carol

PR Campaign
Monday 26th October, 2026

Walmart teamed up with Disney and The Muppets for a Christmas campaign starring Walton Goggins as Scrooge. The first ad recreates the opening song from The Muppet Christmas Carol, with more videos to come featuring Muppet characters and Walmart-themed Christmas spirits.

Why it worked: It hijacked a beloved IP’s anniversary-season nostalgia with a high-fidelity scene recreation and unexpected casting, giving journalists a ready-made culture headline.

The lesson: Consider recreating a cult scene shot-for-shot with a surprising lead and a brand-twist cameo, timed to a fandom’s key date.

Walmart Disney The Muppets
18 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
marketingdive.com Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign | Marketing Dive Monday 26th October, 2026
adweek.com Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol Monday 26th October, 2026
adage.com Walmart's Muppets Christmas Carol ad stars Walton Goggins - Ad Age Monday 26th October, 2026
toughpigs.com Walmart Retells The Muppet Christmas Carol - ToughPigs Monday 26th October, 2026
toughpigs.com Walmart Retells The Muppet Christmas Carol - ToughPigs Monday 26th October, 2026
today.com Walton Goggins Stars as Scrooge in Walmart Ad With The Muppets Monday 26th October, 2026
chainstoreage.com Walmart to host three early holiday sales - with help from the Muppets | Chain Store Age Monday 26th October, 2026
campaignlive.com Walmart revisits ‘Muppet Christmas Carol’ for expansive holiday campaign | Campaign US Monday 26th October, 2026
campaignlive.com Walmart revisits ‘Muppet Christmas Carol’ for expansive holiday campaign | Campaign US Monday 26th October, 2026
ew.com Muppets revive ‘Muppet Christmas Carol’ with Walton Goggins as Scrooge Monday 26th October, 2026
thewrap.com Walton Goggins Replaces Michael Caine in ‘Muppet Christmas Carol’ Walmart Ad Monday 26th October, 2026
cinemablend.com Walton Goggins' Walmart Christmas Ad Teams Up With The Muppets For A Christmas Carol Revival, And This Feels Like A Dream Come True Monday 26th October, 2026
nerdist.com Walton Goggins Is Scrooge In ‘The Muppet Christmas Carol’ Reboot Monday 26th October, 2026
disneytouristblog.com Walmart "Gets" The Muppet Christmas Carol. Is Disney Missing an Opportunity? - Disney Tourist Blog Tuesday 27th October, 2026
digitalspy.com The Muppet Christmas Carol gets a remake with Brooklyn Nine-Nine and Fallout stars Tuesday 27th October, 2026
hardwareretailing.com Walmart Unveils Major Holiday Shopping Events and Muppet-Themed Campaign | Hardware Retailing Tuesday 27th October, 2026
toughpigs.com Breaking Down Walmart’s Muppet Christmas Carol Ad - ToughPigs Wednesday 28th October, 2026
comingsoon.net Walton Goggins’ Christmas Carol BTS Takes a Wild Turn After a Muppet Encounter Thursday 29th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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