Trending PR Campaigns
Walmart’s Muppet Christmas Carol
Walmart teamed up with Disney and The Muppets for a Christmas campaign starring Walton Goggins as Scrooge. The first ad recreates the opening song from The Muppet Christmas Carol, with more videos to come featuring Muppet characters and Walmart-themed Christmas spirits.
Why it worked: It hijacked a beloved IP’s anniversary-season nostalgia with a high-fidelity scene recreation and unexpected casting, giving journalists a ready-made culture headline.
The lesson: Consider recreating a cult scene shot-for-shot with a surprising lead and a brand-twist cameo, timed to a fandom’s key date.
Coverage over time
How this story spread across the media