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Top 10 Campaign in Automotive · October 2026

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Top 10 Campaign

Automotive · October 2026

Tesla’s Flying Roadster Stunt

PR Campaign

Monday 26th October, 2026

Tesla made its Roadster jump and flip through the air using compressed-gas thrusters developed by SpaceX. The viral spectacle gave the companies a striking way to draw attention to Tesla’s ambitions in autonomous driving and a possible merger.

Why it worked: The viral, cinematic stunt created a hard news peg (merger talks) and reframed a setback into a bold autonomy-and-software pivot narrative.

The lesson: Consider staging a jaw-dropping physical demo that tees up a concrete business move announcement you can brief journalists on the same day.

Tesla SpaceX

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
ft.com	Tesla gave up the EV crown. Now it wants to win the autonomy race	Monday 26th October, 2026

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