Trending PR Campaigns
Mr Clean’s Dating-App Makeover
To mark Mr Clean’s 60th anniversary in Italy, Procter & Gamble gave the cleaning mascot a flirtatious new look, with suggestive selfies and cheeky messages for dating apps. The anniversary makeover turns the familiar household character into a playful “perfect partner for the home”.
Why it worked: It hijacked a timely 60th‑anniversary peg with a mascot-to-dating‑app culture clash, delivering ready-made, risqué visuals and copy journalists could embed.
The lesson: Consider reimagining a legacy asset inside a current platform’s format (profiles, swipes, DMs) and supply publishable screenshots and captions.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| lastampa.it | Mr Clean’s sexy makeover: suggestive photos and cheeky messages | Monday 26th October, 2026 |