Trending PR Campaigns
Vision Joins ElClásico’s ABC Debut
To promote ElClásico’s first US broadcast on ABC, ESPN teamed up with Marvel Studios to bring Vision into the match build-up. Paul Bettany voices a custom promo, supported by social content and cross-promotion across Disney’s TV programmes.
Why it worked: It piggybacked on a first-ever broadcast moment with a same-day Disney synergy stunt—Marvel IP + Paul Bettany VO—creating a clear news peg.
The lesson: Consider tying a beloved character or unexpected IP cameo to a genuine first, milestone, or rule change, with coordinated cross-channel drops.
Coverage over time
How this story spread across the media