Trending PR Campaigns
The Last Delivery
Flipkart Minutes teamed up with McCann India and the Ramsay Brothers to create a three-part horror miniseries for Halloween, with each 10-minute episode matching the app’s order-tracking window. A teaser featuring a chudail riding pillion with an oblivious delivery agent set up the hook: customers could watch the desi horror story while waiting for their orders.
Why it worked: It hijacked a real behavioural window—the 10‑minute tracking screen—and filled it with culturally iconic horror, making utility time newsworthy entertainment.
The lesson: Consider turning a dead moment in your customer journey into a timed micro‑show or live data visual that only exists there.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adgully.com | Flipkart Minutes teams up with Ramsay Brothers for Halloween miniseries | Saturday 24th October, 2026 |
| indiantelevision.com | Flipkart Minutes teams up with Ramsay Brothers for 10-minute horror miniseries - Indian Television Dot Com | Saturday 24th October, 2026 |
| mediabrief.com | Flipkart Minutes launches Ramsay Brothers horror series | Saturday 24th October, 2026 |
| bestmediainfo.com | Super 7 ads: Flipkart Minutes’ horror miniseries, Škoda Slavia, Titan and more festive campaigns | Saturday 31st October, 2026 |