Trending PR Campaigns
PSOE’s Kiss Cam Campaign
After Pedro Sánchez’s kiss with his wife, Begoña Gómez, went viral at a rally, Spain’s PSOE brought a “kiss cam” to campaign events in Burgos and Granada. The audience-facing camera invited supporters to kiss or hug on screen, extending the moment into a playful rally feature under the slogan “The power of love”.
Why it worked: It converted a viral controversy into a participatory stunt, using a stadium-style “kiss cam” to visualise unity and drive fresh visuals.
The lesson: Worth trying: turn a polarising flashpoint into an interactive gimmick attendees complete, guaranteeing user‑generated photos and an easy B‑roll hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ara.cat | The kiss of Sánchez that can do everything | Sunday 18th October, 2026 |
| elconstitucional.es | The PP accuses Sánchez of copying Cristina Kirchner's campaign with the kiss to Begoña Gómez in Fuenlabrada | Monday 19th October, 2026 |
| abc.es | PSOE introduces a ‘kiss cam’ at its events to recreate Pedro Sánchez’s kiss with Begoña Gómez | Saturday 24th October, 2026 |
| telecinco.es | La 'kiss cam' del Pedro Sánchez triunfa en el mitin del PSOE en Granada bajo el lema 'la fuerza del amor' | Saturday 24th October, 2026 |
| elespanol.com | VÍDEO | Kiss cam y sexo en 'La Revuelta': la fuerza de la degradación | Tuesday 27th October, 2026 |