Trending PR Campaigns
Sonic 35th Anniversary Legacy Cartridge Collection
For Sonic the Hedgehog’s 35th anniversary, Sega and iam8bit brought back the original game as a newly produced, Genesis-compatible cartridge collection, complete with restored artwork, a booklet and pack-in surprises. The collectible twist: one in every eight cartridges has a translucent shell with a special Chaos Emerald glow.
Why it worked: It turned nostalgia into a tangible news hook by reissuing a functional Genesis cartridge with lottery-style “Chaos Emerald” variants and strict purchase limits.
The lesson: Consider creating a limited, functioning throwback product with a 1-in-X chase variant and hard caps to spark scarcity-fuelled coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| videogameschronicle.com | Sega is re-releasing the original Sonic Genesis games on $100 cartridges | VGC | Tuesday 23rd June, 2026 |
| cbr.com | Sonic the Hedgehog 35th Anniversary Legacy Collection Available Now for $99.99 | Friday 23rd October, 2026 |