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Health & Wellbeing · October 2026
Lo Sport è Vita: Cinema to the Court
Friday 23rd October, 2026
At the Rome Film Festival, Sport e Salute took its documentary Lo Sport è Vita beyond the cinema and into Colle Oppio, turning the screening into a community event. Young people shared their stories in an open mic, artist Lucamaleonte created work in the space, and a mixed 3x3 basketball game, open-court play and live music brought the film’s themes of sport and belonging to life.
Why it worked: It piggybacked the Rome Film Festival, then flipped the script by taking the “screening” into the street with participatory open‑mic and 3x3 play.
The lesson: Consider hijacking a major event’s spotlight by staging a live, audience‑led activation outside the venue that makes your message tangible.
Sport e Salute
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ansa.it | A Colle Oppio "Lo Sport è Vita", ecco il docufilm di Sport e Salute - Altri Sport - Ansa.it | Friday 23rd October, 2026 |
| ansa.it | A Colle Oppio "Lo Sport è Vita", ecco il docufilm di Sport e Salute - Altri Sport - Ansa.it | Friday 23rd October, 2026 |
| repubblica.it | Colle Oppio, il cinema incontra lo sport: basket, arte e musica con il docufilm “Lo Sport è Vita” - la Repubblica | Friday 23rd October, 2026 |
| adnkronos.com | Sport e Salute brings docufilm ‘Lo Sport è Vita’ to Rome, featuring young people, urban culture, art and basketball | Friday 23rd October, 2026 |
| corcianonline.it | Nepi Molineris: "A Colle Oppio sport, cinema e arte per parlare ai giovani" - Corcianonline | Friday 23rd October, 2026 |
| adnkronos.com | Roma, a Colle Oppio il cinema incontra lo sport con il docufilm "Lo Sport è Vita" | Monday 26th October, 2026 |