Trending PR Campaigns
Space Patty’s UFO Burger Arrival in Turin
Space Patty opened a new restaurant in Turin, drawing queues for its UFO-shaped smash burgers. To announce the arrival, the brand staged a mock emergency-news report about UFOs spotted near the Mole Antonelliana, then revealed the alien visitors were really its burgers.
Why it worked: The faux emergency-news UFO “sighting” created a timely, location-specific disruption that generated real-world queues—clear, photogenic proof editors can run.
The lesson: Consider staging a plausible, local “breaking news” misdirect that flips to your reveal, then engineer a visible queue or spectacle reporters can film.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| italiaatavola.net | Milano accoglie Space Patty Burger, il fast food coi panini a forma di ufo | Wednesday 28th January, 2026 |
| urbanfile.org | Urbanfile Go Eat | Milano impazzisce per lo Space Patty Burger: il panino UFO dei creator e il fenomeno social - Urbanfile Go Out | Wednesday 11th February, 2026 |
| torinocronaca.it | Sembra arrivato dallo spazio, ma apre a Torino: il panino a forma di Ufo degli influencer - Torino Cronaca - Notizie da Torino e Piemonte | Tuesday 22nd September, 2026 |
| torinocronaca.it | UFO sulla Mole? No, sono gli smash burger di Riccardo Dose e Dadda: ecco quando aprono - Torino Cronaca - Notizie da Torino e Piemonte | Tuesday 13th October, 2026 |
| lastampa.it | Turin queues up for Riccardo Dose and Dadda’s ‘UFO’ burgers from Space Patty | Friday 23rd October, 2026 |