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Generation P: Funk Meets G-Funk

PR Campaign
Tuesday 20th October, 2026

Jay Worthy and George Clinton joined forces on Generation P, a 12-track album pairing Worthy’s raps with original Parliament-Funkadelic recordings and Clinton’s narration. To bring the collaboration’s nostalgic sound into the rollout, they also released P of the Week, a retro 16-bit game inspired by Super Mario Bros. and Streets of Rage.

Why it worked: It fused a living legend’s cleared master tapes with a current MC’s verses, creating a legally rare, multigenerational revival journalists could own first.

The lesson: Consider pairing a heritage icon’s unreleased or hard-to-clear assets with a rising voice and a playable throwback demo to anchor your pitch.

Jay Worthy George Clinton LNDN DRGS
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