Trending PR Campaigns
Pokémon’s Gengar Anniversary Diorama
For Pokémon’s 30th anniversary, Sideshow revealed a detailed diorama of Gengar, Gastly and Haunter in a spooky, atmospheric scene. The collectible gives fans a fresh, display-worthy take on the iconic trio, with the reveal timed to the anniversary celebrations; price and pre-order details are still to come.
Why it worked: It hit a double-timed hook—anniversary plus Halloween—paired with an official “coming soon” scarcity update that sparked price/speculation coverage.
The lesson: Consider timing a visually striking reveal to two converging cultural moments, then hold key details back to fuel ongoing news bites.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| gamerant.com | Gengar Gets Brand-New Official Pokemon Design for 30th Anniversary | Monday 21st September, 2026 |
| screenrant.com | Pokémon Officially Unveils Incredible Gengar Redesign For 30th Anniversary | Friday 23rd October, 2026 |
| lesleysanimeandmangacorner.com | Sideshow’s New Gengar Diorama Is Ready to Haunt Your Collection | Monday 26th October, 2026 |
| thegamer.com | The Scariest Thing About Pokemon's New Gengar Diorama Is The Price | Tuesday 27th October, 2026 |