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#1 Campaign in Ecommerce · October 2026
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#1 Campaign
Ecommerce · October 2026

Pokémon’s Gengar Anniversary Diorama

PR Campaign
Friday 23rd October, 2026

For Pokémon’s 30th anniversary, Sideshow revealed a detailed diorama of Gengar, Gastly and Haunter in a spooky, atmospheric scene. The collectible gives fans a fresh, display-worthy take on the iconic trio, with the reveal timed to the anniversary celebrations; price and pre-order details are still to come.

Why it worked: It hit a double-timed hook—anniversary plus Halloween—paired with an official “coming soon” scarcity update that sparked price/speculation coverage.

The lesson: Consider timing a visually striking reveal to two converging cultural moments, then hold key details back to fuel ongoing news bites.

Pokémon Sideshow
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
gamerant.com Gengar Gets Brand-New Official Pokemon Design for 30th Anniversary Monday 21st September, 2026
screenrant.com Pokémon Officially Unveils Incredible Gengar Redesign For 30th Anniversary Friday 23rd October, 2026
lesleysanimeandmangacorner.com Sideshow’s New Gengar Diorama Is Ready to Haunt Your Collection Monday 26th October, 2026
thegamer.com The Scariest Thing About Pokemon's New Gengar Diorama Is The Price Tuesday 27th October, 2026
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FAQs

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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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